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About Us

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Who We Are


Cheek Boss was founded by Ashley ‘Gia’ Schendel, the creator of POP Fit Clothing. After creating the perfect legging, Gia knew that a leggings’ best friend is a good pair of seamless undies. No panty lines here! Both soft and comfy, as well as cute and sexy, our no show thongs and cheekies will be your new favorite. So it’s about time to say bye-bye to your old and tired underwear. Cheek Boss adds new prints and patterns every month to cater to every style.

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Our Mission


Cheek Boss was built on the idea that representation, inclusivity, and body positivity matters in both fashion and media. Our goal is to create a positive and safe community for our customers where you feel respected, represented, and heard. Because everyBODY and BOOTY deserves cute cheeks! 

From designing and perfecting an inclusive range of sizes (XS to 4XL), to using unretouched images of a diverse group of models, we actively engage with our community of customers to continue building the brand they want!

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Our Product


Sizing is very important to us, and it is something we take seriously and love to hear feedback on. We have worked hard to create  undies that fits most body types. We currently carry no show thongs and cheekies, but are working on adding more styles as the brand grows.

For us comfort is key! Cheek Boss undies are extremely comfortable and light weight. You may live your life in undies, but we want to make sure that your undies do not interfere with your life.

Every pair is completely seamless - not a single stitch in sight. Even the gusset is bonded - truly no stitches. And so buttery soft that you may forget you're wearing them; they're THAT comfortable!

Worried about panty lines? No need! Made from a smooth nylon/spandex fabric and completely seamless, all of our undies feature a cotton liner for ultimate comfort. A must-have to wear under anything for a smooth fit and no worries!

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Where We Are


Gia owns, operates, designs, and curates the line, and runs the Cheek Boss headquarters in Las Vegas NV. Everything is done in house including design/creative, customer support, and order fulfillment. By keeping our headquarters and warehouse in the same vicinity we are able to provide a seamless experience for our customer and ensure our mission and values are consistently represented throughout our business.

Our products are manufactured in China, where Gia visits regularly to ensure our factories are meeting our standards. The safety, well-being, and quality of life of the workers in these factories is as important to us as producing quality products.

Join Us!


Do you love all things cute and comfy? Do you believe representation matters? And inclusivity and diversity in media is important? Here are some ways to join our community!

Love your undies? Fill out our Customer Review for a chance to be featured on our sites!

Follow us!
Facebook: Cheek Boss
Instagram: @cheekboss

Share your POP Fit photos:
#cheekboss

Need help? Email Customer Support for assistance:
support@cheekboss.com